Job Description:Title: Go-To-Market Manager Team: AI Demand Generation Location: Remote EST or CST (US or Canada)Why This Role ExistsPhreesia’s demand generation engine is AI-native at its core and operates at the frontier of how B2B demand generation is evolving. Campaigns are identified, briefed, and orchestrated through a Claude-powered marketing repository, with personalization at scale driven by tools like Artisan, 6Sense, Marketo, and Qualified.As Go-To-Market Manager, you’re the operator inside that system — owning the execution of targeted, multi-channel campaigns that drive revenue across both new prospective and existing accounts. You’ll work at the intersection of data, messaging, and revenue: partnering with SDRs, Sales, and Product to build campaigns with a defined right to win, coordinating execution across email, paid media, AI outreach, and SDR motions, and using performance signals to continuously sharpen what works.You’ll sit on the AI Demand Generation team under Joe Adams, in a highly coordinated, insight-driven environment where the expectation is proactive ownership, analytical rigor, and creative execution.What You’ll Spend Your Time Doing<ul><li>Own campaign strategy and execution. Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions. Translate segments and intent data into a coherent campaign brief — including right to win, messaging framework, channel plan, and timeline — and coordinate parallel build tracks so campaigns launch on schedule and on message.</li><li>Bring new products and solutions to market. Act as a strategic operator for new product and solution launches, crafting go-to-market narratives and execution plans that accelerate adoption and revenue.</li><li>Create content and messaging that cuts through. Develop client- and prospect-facing content that resonates with target personas and drives engagement, including emails, landing pages, ad copy, and SDR talk tracks. Translate common client business challenges into campaign narratives that create urgency and relevance.</li><li>Build personalization into every touchpoint. Work with the AI SDR platform, Artisan, and the Demand Gen repo to keep messaging consistent and personalized across every touchpoint.</li><li>Coordinate across revenue teams. Serve as the coordination point between Demand Gen, SDR teams, Sales, and Client Success so everyone works the same accounts with aligned messaging. Brief the Priority SDR team on campaign context, segment rationale, and talk tracks so outbound reinforces digital touchpoints.</li><li>Partner on campaign infrastructure and targeting. Partner with Marketing Operations on Marketo builds, lead routing, and campaign tracking in Salesforce, and with ABM and Field Marketing on account targeting.</li><li>Turn performance signals into action. Track leading indicators, including intent creation, MQL/MQC volume, and opportunity creation, as well as lagging indicators such as expected-value qualified pipeline influenced. Analyze results at campaign close, codify learnings, and feed them back into the Demand Gen repo to improve future campaigns and the always-on motion.</li><li>Continuously sharpen what works. Identify underperforming segments or channels and drive iterative improvements to messaging, sequencing, or targeting. Use 6Sense signals to adjust priorities as accounts progress.</li></ul>What Makes You a Great FitYou don’t need to check every box — but this role will feel energizing if you:<ul><li>Communicate with precision and can make a clear, confident case — in writing, in a room, or in a deck — calibrated to the audience.</li><li>Know how to own GTM from idea to revenue, driving launches and campaigns end-to-end from the first brief to the pipeline they generate.</li><li>Move quickly from insight to action and don’t let ambiguity or process slow you down.</li><li>Read the business through data and are comfortable identifying what matters in the numbers, what it means, and what to do about it.</li><li>Find the unexpected angle, using the obvious answer as a starting point and developing approaches and campaigns that stand out.</li><li>Bring intellectual curiosity and actively look for a better way — including when it means changing your own approach.</li><li>Set and charge at audacious goals, executing with urgency toward ambitious outcomes.</li><li>Know which details are load-bearing and give them the attention they deserve without losing speed elsewhere.</li><li>Bring relentless follow-through and deliver on commitments without needing reminders.</li><li>Have hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.</li><li>Have experience in healthcare SaaS or a similarly complex, long-cycle B2B environment.</li></ul>We Do Have A Few Requirements To Check<ul><li>Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.</li></ul>Where You’ll WorkThis is a fully remote role for candidates based in the EST or CST in the US or Canada.Compensation &amp; Rewards<ul><li>Cash Compensation: $120,000-150,000 USD or CAD (depending on experience with opportunity for variable) </li><li>A comprehensive Total Rewards package designed to support your whole life — not just your work</li></ul>Who We Are:At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!Top-rated Employee Benefits:<ul><li>100% Remote work + home office expense reimbursements</li><li>Competitive compensation</li><li>Flexible PTO + 8 company holidays</li><li>Monthly reimbursement for cell phone + internet + wellness</li><li>100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada</li><li>Variety of insurance coverage for people (and pets!)</li><li>Continuing education and professional certification reimbursement</li><li>Opportunity to join an Employee Resource Group. Learn more here: <a href="https://www.phreesia.com/dei/">https://www.phreesia.com/workforce/</a></li></ul>We strive to provide a diverse and inclusive environment and are an equal opportunity employer.

Go-To-Market Manager

Research and Content Marketing Manager (Research and Insights Lead) The Research &amp; Insights Lead is responsible for developing and executing Blackbaud's original research and insights programs through the Blackbaud Institute. This role leads the end-to-end research lifecycle, transforming proprietary and third-party data into impactful thought leadership that advances Blackbaud's position as the leading authority in social impact technology.The role combines research strategy, data analysis, content creation, stakeholder engagement, and external thought leadership. Working closely with the Senior Manager, Brand Content &amp; Thought Leadership and Senior Brand Content Strategist, this individual helps identify the questions the market needs answered and delivers the research, analysis, and content that brings those insights to life.Key Responsibilities:Research Strategy &amp; Execution<ul><li>Execute the Blackbaud Institute research roadmap and annual research plan.</li><li>Manage relationships with research vendors, survey providers, data partners, and external thought leadership organizations.</li><li>Design surveys and research methodologies that generate meaningful market insights.</li><li>Oversee data collection, quality assurance, and analysis processes.</li><li>Identify opportunities to leverage both proprietary Blackbaud data and external research sources.</li></ul>Data Analysis &amp; Insight Development<ul><li>Analyze complex data sets to identify trends, opportunities, and market insights.</li><li>Translate findings into actionable recommendations and compelling narratives.</li><li>Partner with internal data and analytics teams to uncover meaningful stories from Blackbaud data.</li><li>Develop executive-ready insights and proof points for internal and external audiences.</li></ul>Research Content Development<ul><li>Author flagship reports, research studies, data spotlights, briefing documents, and related thought leadership assets.</li><li>Create content that transforms research findings into engaging and accessible stories.</li><li>Develop supporting materials including presentations, articles, conference abstracts, social content, and executive briefings.</li><li>Enable content teams to maximize the value and reach of research findings.</li><li>Leverage emerging AI tools and content technologies to improve research workflows, insight development, content creation, and content reuse.</li></ul>Stakeholder Engagement &amp; Enablement<ul><li>Partner with marketing, customer success, product, communications, and leadership teams to understand research needs and business priorities.</li><li>Facilitate regular stakeholder engagement to ensure research investments address important business and industry challenges, including ongoing Blackbaud Institute advisory board meetings.</li><li>Develop resources that enable internal teams to leverage Blackbaud Institute research effectively.</li></ul>External Thought Leadership<ul><li>Represent the Blackbaud Institute through conference presentations, webinars, media opportunities, and industry events.</li><li>Create conference pitches and speaking submissions that elevate Blackbaud Institute thought leadership.</li><li>Build relationships with research and thought leadership organizations.</li><li>Support speaking engagements and external visibility initiatives that elevate Blackbaud's authority and credibility.</li></ul>Qualifications<ul><li>5-8+ years of experience in research, thought leadership, content strategy, insights, analytics, publishing, or related fields.</li><li>Experience designing and managing primary research studies.</li><li>Strong analytical and storytelling capabilities.</li><li>Exceptional writing, communication, and presentation skills.</li><li>Ability to translate complex information into compelling business narratives.</li><li>Experience working with external vendors and research partners.</li><li>Comfortable serving as a public-facing subject matter expert.</li></ul>Stay up to date on everything Blackbaud, follow us on <a href="http://bit.ly/FollowUsLI">Linkedin</a>, <a href="http://bit.ly/2xn65ez">Twitter</a>, <a href="https://www.instagram.com/blackbaud/">Instagram</a>, <a href="http://bit.ly/2yNWNJH">Facebook</a> and <a href="https://bit.ly/BLKBYouTube">YouTube ​</a>Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:<ul><li>Medical, dental, and vision insurance</li><li>Remote-flexible workforce</li><li>Wellness Programs</li><li>401(k) program with employer match</li><li>Flexible paid time off</li><li>Generous Parental Leave</li><li>Donations for Doers</li><li>Pet insurance, legal and identity protection</li><li>Tuition reimbursement program</li></ul>

Remote Christian Content Creation Jobs

Explore top Christian remote and work from home Content Creation jobs at leading faith-friendly companies.