Helen of Troy

Helen of Troy Limited is a publicly traded consumer products company that designs, develops, and markets branded housewares, health and home, and beauty products. Its owned brands include OXO, Hydro Flask, Osprey, Hot Tools, and Drybar, and it also markets licensed brands such as Vicks, Braun, and Honeywell in the personal care and health categories. The company began as a wig retailer in 1968 and now operates from El Paso, Texas, with Bermuda as its legal domicile following a 1990s corporate inversion.